Along the way, I saw the disconnect between traditional business advice and what actually works when you're doing it solo or on a shoestring. I’ve sat in workshops that felt out of touch, read how-to guides that made things harder, and realized: most resources are built for people with teams, funding, or a degree in business. But what about the rest of us?

That’s why I launched Business Basics—to offer plain-language, practical, and no-fluff guidance for people building businesses with passion, grit, and whatever tools they can find. I combine real-world experience with a strong foundation in strategy and systems, translating what works in the classroom into what works in real life.

Today, I work with solopreneurs, side hustlers, and small teams who want to grow on their own terms. Whether you’re navigating your first sale or scaling something bigger, I’m here to help you move forward with clarity, confidence, and maybe even a little fun along the way.